Elite Blue is the largest blueberry producer and exporter in Colombia. Since this is a new crop for our country, we’ve faced many challenges and a steep learning curve. From the beginning, we’ve relied on Netafim’s fertigation system, delivering 99% efficiency in water use and nutrient supply. With Netafim’s support, we evolved from a non-uniform irrigation model to a highly uniform system that optimizes substrate moisture, improves root development, and boosts productivity. Netafim has been a true partner—supporting installation, training, and hydraulic design—while creating meaningful job opportunities, especially for women in rural areas. Thanks to this collaboration, many have achieved financial stability, built homes, and advanced professionally without leaving their communities.